An Indian Perspective of Marketing Moves for Posterity

Abstract

The changing profile of the Indian customer has made it crucial for the marketer to change the way of communication
with the customer. The next generation customers are educated, smart, equipped with technology and well informed through various
media channels now available. As we know rural markets have shown a tremendous growth & Internet advertising has become the
fastest-growing segment of total spending advertisement. This article provides an integrated marketing view on the efficient use of
next generation strategy such as blue ocean strategy, green marketing, permission marketing, buzz marketing, social marketing,
ambush marketing etc. for the marketer to optimally utilize these favorable trends and harvest the maximum benefits in terms of
revenue growth and value creation to the customers.